Find out why is it so important to ensure the rights over your trademark or patent in order to recover the lost time.

As the world slowly starts to reach some level of normality, some business that were previously shut down or suspended due to the pandemic are now getting back on tracks. Consumers seem eager to regain the lost time, but is your company ready to serve them?

To answer this question and find out why it is so important to have your trademark or patent registration right now, we have asked Maria Clara de Paula, coordinator of the Pereira Bertozzi’s patent team, about what comes next. Check out her opinion about the matter:

“Companies continue to reinvent themselves every day, bringing new solutions to overcome this critical period. For this reason, it remains essential that trademarks and patents are duly registered, always aiming to protect intellectual property.

Specifically regarding patents, situations such as the one we currently experience end up stimulating inventive step, while companies from the most varied branches seek to adapt our daily lives and bring efficient solutions to the problems faced. 

Registering and protecting each novelty, therefore, remains essential both to foster global market competition and to make public any solutions that may benefit all citizens of the world.”

So if you want to have your brand or patent assured by the international standards, guaranteeing your rights and letting you return to business without second thoughts or any future issues about it is a must. And this is how Pereira Bertozzi can help you.

Get in touch with us to find out more about how to register your brad in the Brazilian and South American territory, and get ready to help the whole economic world to overcome this situation.