Throughout its nearly 30 years of activity, Pereira Bertozzi has helped several important foreign companies to register their patents and trademarks in Brazil and also Brazilian companies, in other places of the world. Among those, we have the worldwide famous Israeli charity Keren Kayemet Leisrael, which has registered several brands with our help. Same goes for the […]
Category: Blog
What are “Lovemarks” and why do we love them?
Some brands simply transcend their segment and even become synonymous with the product and service they offer. They conquer fans, collectors and go down in history as true objects of worship. They are the Lovemarks. This definition, elaborated by the author Kevin Roberts and disseminated in Marketing studies, in practice comes down to the brands […]
How much does it cost to apply for a patent in Brazil?
First of all, you will be better protected if you choose a company with knowledge in the field, such as Pereira Bertozzi, a member of the International Trademark Association (INTA) as well as the Brazilian Association of Intellectual Property (ABPI) and the Brazilian Association of the Industrial Property Agents (ABAPI) with nearly 30 years of […]
Brazilian’s Patent Applications Examinations backlog
The accumulation of patent applications pending approval is a problem that has hindered the registration of foreign applicant’s patents in Brazil. Concerned about this situation, the Brazilian Register Office (INPI) started the Project to Combat Backlog. This project aims to reduce, in up to two years, the number of patent applications for examination with pending […]
Carob House registers trademarks and patents outside of Brazil with Pereira Bertozzi
Ensuring the intellectual property of products outside the country is also very important for companies that one day plan to expand their activities beyond the Brazilian territory. This is the case of Carob House, which hired Pereira Bertozzi International IP Office to guarantee the registration of its trademarks and patents in Uruguay. Recognized for not […]
Pereira Bertozzi’s connections around the globe
As an international company, Pereira Bertozzi IP office is extremely proud of its business partners around the world. Throughout these connections, we are able to offer our customers the best service available in terms of trademark and patent registration anywhere in the globe. 🌎 We are extremely glad to have at our side specialized law companies such as Vernalha Guimarães & […]
Worldwide quarantine: opportunity for corporate innovation
Social isolation can be an opportunity to develop professional skills, give vent to creativity and expand the cognitive repertoire. This period is a chance, as few others, to use time in favor to strengthen companies, get closer (even from a distance), and, consequently, bring brands to the public in innovative ways. In the trademark and […]
Attitudes that can make a huge difference
At this moment when we are all struggling against something beyond our forces, some attitudes can make a huge difference. This is why Pereira Bertozzi IP office in Brazil, is extremely proud of its clients. As an example, we have the innovation startup Hi Technologies, which have adapted its admirable device Hilab, a compact exam machine, to give test results for […]
O registro de patentes no exterior é feito em cada país?
Sorry, this entry is only available in Brazilian Portuguese.
Pereira Bertozzi at the International Trademark Association (INTA) Annual Meeting
INTA Annual Meeting in Boston Overview – 2019 International Trademark Association (INTA) Annual Meeting is the world’s largest gathering of IP practitioners. Annually, this event attracts over 10,000 delegates . INTA Annual Meeting is a great opportunity to meet new relationships partners, learn from top experts and pursue professional development. That’s why Pereira Bertozzi, Intellectual […]
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