The new Coronatrack device / Photos: UERJ Brazilian scientists from the State University of Rio de Janeiro (Uerj) have developed a low-cost device that makes it possible to detect the load of coronavirus in an environment. Named Coronatrack, the prototype of the device cost around 200 Brazilian reais according to the researchers, a value well below the […]
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Brazil registers patent for Multiphase Heat Switch
The Multiphase Heat Switch is a new type of thermal control device applied to satellites to keep the temperature of the electronic equipment within operational limits. The registration of the new patent, requested by the National Institute for Space Research, Brazil, was granted in 2020, and the prototype is authored by researchers Issamu Muraoka, Valeri […]
Brazilian engineer patents reusable plastic mask against Covid-19
Covid-19: Brazilian engineer Joaquim Caracas has patented in Brazil and applied for a patent in the United States for his new creation, the reusable plastic mask against the coronavirus. The mask is rigid, made of non-toxic, recyclable transparent material, available in different colors and equipped with filter refills in washable fabric or TNT fabric. The creation, manufactured by […]
What is city marketing?
Curitiba: “Model City” of Brazil – Credit: Google Photos. “The City of Light“, “Big Apple” and “Wonderful City” are famous names for Paris, New York and Rio de Janeiro. But those who think they are just nicknames for these internationally known capitals are wrong. According to Philip Kotler, city marketing is based on the “design of […]
WIPO includes 668 typical Brazilian products and services in its list
On June 5 of this year, Madrid Goods and Services Manager (MGS), classifier of the World Intellectual Property Organization (WIPO), included 668 typical Brazilian products and services in its list. Cheese bread, brigadeiro, açaí and Minas cheese are some of the Brazilian delicacies included in this list. The list also includes cultural heritage such as […]
The Most Valuable Brands In Brazilian Football
Currently, the most valuable brand in Brazilian football is Flamengo, with a brand value of $ 405.550.027 million, according to the study “Value of Brands and Finances of Brazilian Clubs”. In 2019, Flamengo won Libertadores da América Cup, Brazilian National League, Florida Cup, Carioca Championship and having been runner-up in the FIFA Club World Cup […]
How to avoid scams when registering trademark and patent in Brazil
As in almost all other work fields, the trademark and patent registration segment is also a frequent target of dodgy individuals. Because of people who are seeking to rip off money from others, sometimes it may be hard to find trustworthy companies, which can make some of us skeptical about the business. That’s why Pereira […]
Patent market reduces in Brazil, but number of approval of orders increases
The patent market in Brazil has shyly shrank. According to the WIPO World Intellectual Property Indicators 2019 report, Brazilian patent applications made in 2018 decreased by 3% compared to 2017. Altogether, there were just over 24,000 applications filed in the country, these are the most recent data available. The reality of the patent market in […]
What are “Lovemarks” and why do we love them?
Some brands simply transcend their segment and even become synonymous with the product and service they offer. They conquer fans, collectors and go down in history as true objects of worship. They are the Lovemarks. This definition, elaborated by the author Kevin Roberts and disseminated in Marketing studies, in practice comes down to the brands […]
Carob House registers trademarks and patents outside of Brazil with Pereira Bertozzi
Ensuring the intellectual property of products outside the country is also very important for companies that one day plan to expand their activities beyond the Brazilian territory. This is the case of Carob House, which hired Pereira Bertozzi International IP Office to guarantee the registration of its trademarks and patents in Uruguay. Recognized for not […]
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