Covid-19: Brazilian engineer Joaquim Caracas has patented in Brazil and applied for a patent in the United States for his new creation, the reusable plastic mask against the coronavirus. The mask is rigid, made of non-toxic, recyclable transparent material, available in different colors and equipped with filter refills in washable fabric or TNT fabric. The creation, manufactured by […]
Tag: register trademark
How to avoid scams when registering trademark and patent in Brazil
As in almost all other work fields, the trademark and patent registration segment is also a frequent target of dodgy individuals. Because of people who are seeking to rip off money from others, sometimes it may be hard to find trustworthy companies, which can make some of us skeptical about the business. That’s why Pereira […]
Patent market reduces in Brazil, but number of approval of orders increases
The patent market in Brazil has shyly shrank. According to the WIPO World Intellectual Property Indicators 2019 report, Brazilian patent applications made in 2018 decreased by 3% compared to 2017. Altogether, there were just over 24,000 applications filed in the country, these are the most recent data available. The reality of the patent market in […]
What are “Lovemarks” and why do we love them?
Some brands simply transcend their segment and even become synonymous with the product and service they offer. They conquer fans, collectors and go down in history as true objects of worship. They are the Lovemarks. This definition, elaborated by the author Kevin Roberts and disseminated in Marketing studies, in practice comes down to the brands […]
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