Category: News

WIPO includes 668 typical Brazilian products and services in its list

On June 5 of this year, Madrid Goods and Services Manager (MGS), classifier of the World Intellectual Property Organization (WIPO), included 668 typical Brazilian products and services in its list. Cheese bread, brigadeiro, açaí and Minas cheese are some of the Brazilian delicacies included in this list. The list also includes cultural heritage such as […]

Pereira Bertozzi completes five years on the international intellectual property business

PB’s founders, Eduardo Pereira and Vinicius Bertozzi, visiting the International Trademark Association (INTA) annual meeting. On a day like this, exactly five years ago, Pereira Bertozzi was officially founded. Created as a part of the A Criativa group, a company with nearly 30 years of experience in the Brazilian market of trademarks and patents registration, […]

The Most Valuable Brands In Brazilian Football

Currently, the most valuable brand in Brazilian football is Flamengo, with a brand value of $ 405.550.027 million, according to the study “Value of Brands and Finances of Brazilian Clubs”. In 2019, Flamengo won Libertadores da América Cup, Brazilian National League, Florida Cup, Carioca Championship and having been runner-up in the FIFA Club World Cup […]

How to avoid scams when registering trademark and patent in Brazil

As in almost all other work fields, the trademark and patent registration segment is also a frequent target of dodgy individuals. Because of people who are seeking to rip off money from others, sometimes it may be hard to find trustworthy companies, which can make some of us skeptical about the business. That’s why Pereira […]

Patent market reduces in Brazil, but number of approval of orders increases

The patent market in Brazil has shyly shrank. According to the WIPO World Intellectual Property Indicators 2019 report, Brazilian patent applications made in 2018 decreased by 3% compared to 2017. Altogether, there were just over 24,000 applications filed in the country, these are the most recent data available.  The reality of the patent market in […]

Our clients: important companies who have trusted the services of Pereira Bertozzi

Throughout its nearly 30 years of activity, Pereira Bertozzi has helped several important foreign companies to register their patents and trademarks in Brazil and also Brazilian companies, in other places of the world. Among those, we have the worldwide famous Israeli charity Keren Kayemet Leisrael, which has registered several brands with our help. Same goes for the […]

How much does it cost to apply for a patent in Brazil?

First of all, you will be better protected if you choose a company with knowledge in the field, such as Pereira Bertozzi, a member of the International Trademark Association (INTA) as well as the Brazilian Association of Intellectual Property (ABPI) and the Brazilian Association of the Industrial Property Agents (ABAPI) with nearly 30 years of […]

Brazilian’s Patent Applications Examinations backlog

The accumulation of patent applications pending approval is a problem that has hindered the registration of foreign applicant’s patents in Brazil. Concerned about this situation, the Brazilian Register Office (INPI) started the Project to Combat Backlog. This project aims to reduce, in up to two years, the number of patent applications for examination with pending […]

Carob House registers trademarks and patents outside of Brazil with Pereira Bertozzi

Ensuring the intellectual property of products outside the country is also very important for companies that one day plan to expand their activities beyond the Brazilian territory. This is the case of Carob House, which hired Pereira Bertozzi International IP Office to guarantee the registration of its trademarks and patents in Uruguay. Recognized for not […]