Tag: Pereira Bertozzi

WIPO includes 668 typical Brazilian products and services in its list

On June 5 of this year, Madrid Goods and Services Manager (MGS), classifier of the World Intellectual Property Organization (WIPO), included 668 typical Brazilian products and services in its list. Cheese bread, brigadeiro, açaí and Minas cheese are some of the Brazilian delicacies included in this list. The list also includes cultural heritage such as […]

The Most Valuable Brands In Brazilian Football

Currently, the most valuable brand in Brazilian football is Flamengo, with a brand value of $ 405.550.027 million, according to the study “Value of Brands and Finances of Brazilian Clubs”. In 2019, Flamengo won Libertadores da América Cup, Brazilian National League, Florida Cup, Carioca Championship and having been runner-up in the FIFA Club World Cup […]

How to avoid scams when registering trademark and patent in Brazil

As in almost all other work fields, the trademark and patent registration segment is also a frequent target of dodgy individuals. Because of people who are seeking to rip off money from others, sometimes it may be hard to find trustworthy companies, which can make some of us skeptical about the business. That’s why Pereira […]

Patent market reduces in Brazil, but number of approval of orders increases

The patent market in Brazil has shyly shrank. According to the WIPO World Intellectual Property Indicators 2019 report, Brazilian patent applications made in 2018 decreased by 3% compared to 2017. Altogether, there were just over 24,000 applications filed in the country, these are the most recent data available.  The reality of the patent market in […]

What are “Lovemarks” and why do we love them?

Some brands simply transcend their segment and even become synonymous with the product and service they offer. They conquer fans, collectors and go down in history as true objects of worship. They are the Lovemarks. This definition, elaborated by the author Kevin Roberts and disseminated in Marketing studies, in practice comes down to the brands […]

Carob House registers trademarks and patents outside of Brazil with Pereira Bertozzi

Ensuring the intellectual property of products outside the country is also very important for companies that one day plan to expand their activities beyond the Brazilian territory. This is the case of Carob House, which hired Pereira Bertozzi International IP Office to guarantee the registration of its trademarks and patents in Uruguay. Recognized for not […]

Pereira Bertozzi’s connections around the globe

As an international company, Pereira Bertozzi IP office is extremely proud of its business partners around the world. Throughout these connections, we are able to offer our customers the best service available in terms of trademark and patent registration anywhere in the globe. 🌎 We are extremely glad to have at our side specialized law companies such as Vernalha Guimarães & […]

Attitudes that can make a huge difference

At this moment when we are all struggling against something beyond our forces, some attitudes can make a huge difference. This is why Pereira Bertozzi IP office in Brazil, is extremely proud of its clients. As an example, we have the innovation startup Hi Technologies, which have adapted its admirable device Hilab, a compact exam machine, to give test results for […]

Pereira Bertozzi at the International Trademark Association (INTA) Annual Meeting

INTA Annual Meeting in Boston Overview – 2019 International Trademark Association (INTA) Annual Meeting is the world’s largest gathering of IP practitioners. Annually, this event attracts over 10,000 delegates . INTA Annual Meeting is a great opportunity to meet new relationships partners, learn from top experts and pursue professional development. That’s why Pereira Bertozzi, Intellectual […]