Category: Blog

Pereira Bertozzi completes five years on the international intellectual property business

PB’s founders, Eduardo Pereira and Vinicius Bertozzi, visiting the International Trademark Association (INTA) annual meeting. On a day like this, exactly five years ago, Pereira Bertozzi was officially founded. Created as a part of the A Criativa group, a company with nearly 30 years of experience in the Brazilian market of trademarks and patents registration, […]

How to avoid scams when registering trademark and patent in Brazil

As in almost all other work fields, the trademark and patent registration segment is also a frequent target of dodgy individuals. Because of people who are seeking to rip off money from others, sometimes it may be hard to find trustworthy companies, which can make some of us skeptical about the business. That’s why Pereira […]

Our clients: important companies who have trusted the services of Pereira Bertozzi

Throughout its nearly 30 years of activity, Pereira Bertozzi has helped several important foreign companies to register their patents and trademarks in Brazil and also Brazilian companies, in other places of the world. Among those, we have the worldwide famous Israeli charity Keren Kayemet Leisrael, which has registered several brands with our help. Same goes for the […]

What are “Lovemarks” and why do we love them?

Some brands simply transcend their segment and even become synonymous with the product and service they offer. They conquer fans, collectors and go down in history as true objects of worship. They are the Lovemarks. This definition, elaborated by the author Kevin Roberts and disseminated in Marketing studies, in practice comes down to the brands […]

How much does it cost to apply for a patent in Brazil?

First of all, you will be better protected if you choose a company with knowledge in the field, such as Pereira Bertozzi, a member of the International Trademark Association (INTA) as well as the Brazilian Association of Intellectual Property (ABPI) and the Brazilian Association of the Industrial Property Agents (ABAPI) with nearly 30 years of […]

Brazilian’s Patent Applications Examinations backlog

The accumulation of patent applications pending approval is a problem that has hindered the registration of foreign applicant’s patents in Brazil. Concerned about this situation, the Brazilian Register Office (INPI) started the Project to Combat Backlog. This project aims to reduce, in up to two years, the number of patent applications for examination with pending […]

Carob House registers trademarks and patents outside of Brazil with Pereira Bertozzi

Ensuring the intellectual property of products outside the country is also very important for companies that one day plan to expand their activities beyond the Brazilian territory. This is the case of Carob House, which hired Pereira Bertozzi International IP Office to guarantee the registration of its trademarks and patents in Uruguay. Recognized for not […]

Pereira Bertozzi’s connections around the globe

As an international company, Pereira Bertozzi IP office is extremely proud of its business partners around the world. Throughout these connections, we are able to offer our customers the best service available in terms of trademark and patent registration anywhere in the globe. 🌎 We are extremely glad to have at our side specialized law companies such as Vernalha Guimarães & […]

Worldwide quarantine: opportunity for corporate innovation

Social isolation can be an opportunity to develop professional skills, give vent to creativity and expand the cognitive repertoire. This period is a chance, as few others, to use time in favor to strengthen companies, get closer (even from a distance), and, consequently, bring brands to the public in innovative ways. In the trademark and […]